Hulu’s big problem: No loyalty

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As the Daily Show and Colbert Report leave Hulu, they reveal the video streaming site’s greatest weakness.

By Chris Gaylord

Next week, The Daily Show and The Colbert Report, two of the most watched shows on Hulu, will be pulled from the website’s video library.

Fans have until Tuesday, March 9, to watch these and other Comedy Central shows before they disappear from Hulu. Reruns will still exist online, but only through the cable network’s official sites, TheDailyShow.com and ColbertNation.com.

This departure will probably cause only a small dip in traffic. Hulu’s audience has grown steadily for some time now, with 1 billion video views a month – second only to YouTube.

But the Comedy Central announcement highlights an enduring problem for Hulu: loyalty.

Read Complete Article at csmonitor.com

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